PRIVACY POLICY

Please carefully read this Privacy Policy, which applies whenever you access the Website, regardless of whether you purchase the products sold on it.

Please note that this Privacy Policy is governed by European Regulation no. 2016/679 (the "Regulation") and any other local applicable privacy law (together with the Regulation, the “Privacy Laws”). The Privacy Laws guarantees that personal data (i.e. any information relating to an identified or, even indirectly, identifiable physical person) processing will be carried out in compliance with fundamental rights and freedoms, as well with respect for the dignity of the data subject, with particular reference to confidentiality, personal identification and the right to personal data protection.

 

DATA PROCESSING

Beatrice Palma s.r.l. with registered offices in Via Paolo Frisi 3, 20129 Milano, Italy (hereinafter also “Beatrice Palma”) is the data controller for the processing related to the Website, including therein navigation data, marketing data and profiling data, as well as all the data related to sales made through the Online Boutique and to the corresponding pre- and post-sales support activities. Please note that the data controller is the entity that determines the purposes and modalities of the processing of personal data, in accordance with the Regulation.

For any information regarding the processing of your personal data, to complain and to exercise the rights set out below, you can use the contact form.

 

TYPE AND PURPOSE OF PROCESSING PERFORMED ON THE WEBSITE 

Through the Website, different types of personal data are collected and processed, for the purposes below indicated:


(a) personal data related to browsing, which is processed both for the purpose of allowing the Website to function properly, both to manage the sending of messages relating to purchases and the shopping cart, and to allow you to manage contractual relationships with third parties related to sales activities, and for marketing purposes.

(b) personal data provided voluntarily by the user (such as, e-mail address, personal information, contact details, password provided by filling in the "My Account" registration form) for the Account registration and to access to the personal account, or used to manage the same.

Please note that registration and access through a social media profile will involve the disclosure of certain personal data (including first name, last name, email and any other data relating to the user and present on the same social profile) by the chosen social network. This requires user’s explicit permission to be given before logging in, which will allow you to carry out activities with the user account. In some cases, social networks require some feedback and information about the use of the log-in.

(c) personal data provided by the users in the contact request form ( personal information, contact details, purchase data and data related to the specific requests) addressed to the customer care and/or provided via telephone call to the customer care (it should be noted, in this regard, that upon consent given by the user at the beginning of the phone call, the call may be recorded to enable Beatrice Palma  to monitor its service offered to customers)or email, messaging and live chat, and processed by Beatrice Palma to respond to the user's requests and to offer the requested services, assistance and information regarding products.

(d) personal data provided by the user (i.e. personal details, purchase data, delivery and contact details, payment preferences and data related to specific pre e post sale requests) as part of the processes of online purchase of products on the Online Boutique (and relevant interactions for activities necessary for the sale, as well as for any pre- and after-sales activities and assistance, related services and products assistance);

(e) personal data (i.e. purchase data, personal and contact details) processed for marketing purposes (i.e. information and updates on products, sales, promotional campaigns, events and other initiatives promoted by Beatrice Palma, using traditional tools  as post and telephone calls and by means of telematics, such as newsletters, e-mails, text messages, MMS and smart messages, including WhatsApp); said commercial messages also includes messages suggesting purchases on hold to be completed (reminders on products viewed and abandoned carts), as well as activities and messages aimed at verifying customer satisfaction and the quality of service provided to them by Beatrice Palma.

(f) personal data (i.e. data related to the purchases and preferences showed by the users) processed for the purpose of studying shopping habits and choices in order to make products and initiatives more responsive to the tastes and needs of its customers and to offer each individual customer the products and experiences most relevant to their preferences, as well as to measure the effectiveness of the marketing campaigns carried out by Beatrice Palma online and on social platforms.

(g) personal data (i.e. identification data, payment data, localization, purchase data) processed for the prevention and suppression of fraud and illegal behavior and/or contrary to current regulations, applicable contractual provision, as well as the rules of fairness and good faith, as well as to defend a right in court. These activities may also be carried out by third parties, such as companies specialized in the identification of online fraud and contracted for this purpose by Beatrice Palma, Public Authorities, investigative bodies, police officers and judicial authorities, legal advisors. To this end, it should be noted that in some cases the aforementioned entities, for the purpose of identifying and combating fraud will act as autonomous owners based on the legitimate interest of the same and the role they play, including those of a public nature.

 

PERSONAL DATA PROCESSING METHODS CARRIED OUT BY BEATRICE PALMA

The personal data collected through the Website of Beatrice Palma is primarily processed using computer and electronic means, adopting security measures in order to reduce to a minimum the risks of destruction or loss, including accidental loss, of the data itself, unauthorized access or processing without consent, or processing that is not in conformity with the purposes of collection indicated in this Privacy Policy.  

However, these measures, due to the nature of the online transmission method, cannot limit or absolutely exclude the risk of access without consent, or of dissemination of data. To that end, we recommend that you periodically verify that your computer is equipped with the appropriate software devices to protect from the transmission of incoming and outgoing data on the network (such as up-to-date antivirus systems) and that the Internet service provider has adopted suitable measures to ensure the security of data transmission on the network (such as, for example, firewalls and antispam filters). 

 

NATURE OF PROVIDING DATA

With the exception of the navigation data (the provision and collection of which are regulated by the Cookie Policy), the provision to Beatrice Palma of personal data, both for requests and queries, and for the purposes of marketing and analysing consumer habits and preferences, is voluntary and optional. Failure to provide such data does not limit the use of the Website, although it may make it impossible for Beatrice Palma to respond to requests for information and queries, or to purpose customized products and services, or to send informational material, updates, newsletters and invites to Beatrice Palma events.

The provision of the data, especially personal details, email address, postal address, telephone number and bank details in case of credit card payments, is compulsory for executing, through the Website, the product purchase agreement.

 

CATEGORIES OF RECIPIENT OF PERSONAL DATA

Beatrice Palma will communicate personal data of the Website's users only as permitted by the law and as indicated below. Namely the Social log-in, personal data shall be processed and disclosed to

  • employees and consultants of Beatrice Palma, which will process data in their capacity of persons in charge of the processing;
  • companies acting in their capacity of data processors (i.e. entities carrying out processing in the name and on behalf of the data controller, and having been appointed for that purpose) and providing Beatrice Palma with specific technical and organizational services in relation to the Website (i.e. logistics services, IT services, customer care services) and marketing services (marketing services companies, advertising agencies, technology providers and social platforms as indicated above).

 

Personal data may also be disclosed to:

  • third parties for the sole purpose of performing the purchase agreement (the financial institutions in charge of providing remote card payment services through credit/debit cards);
  • third parties specialized in the prevention of computer and online payment-related fraud in order to protect the company from unlawful acts and damages;
  • police officers and judicial authorities, in compliance with the law and upon their request, or in case there are good reasons to believe that such disclosure is reasonably necessary to (1) investigate, prevent or take initiatives in relation to suspected unlawful activities, or assist national supervisory authorities; (2) prepare a defence against third party claims or charges, protect the security of its own website and of the company; (3) exercise or protect the rights, property or security of Beatrice Palma.